Combatting Fast-Fashion: The Evolution of Green Stitch

The fashion industry is nearly a trillion-dollar industry worldwide, and because of that, any trend or change within the industry has a significant impact on modern society. With the rise of fast fashion, which is the mass production of low-quality apparel products, there has been an extremely negative impact on the planet through extreme waste, labor exploitation, and design theft from smaller fashion brands. While there are some people who are completely unaware of fast fashion, many people are aware but simply do not understand what changes to make or how to go about making them since most of the brands they know and wear are contributing to these issues. Because of this, our mission was to not only educate people on the harsh realities of fast fashion and consumers’ favorite brands but to also make sustainable fashion more easily accessible. Green Stitch was developed through the Founders Lab thesis program to fulfill this mission by providing sustainable and customizable clothing to allow people across the globe to make a better future for not only the fashion industry, but also the world in its entirety. Our business aims to initially focus on working with student-run organizations at Arizona State University in order to establish reliable customer bases and develop a level of trust with people who share values of sustainability before expanding further. Our products can be purchased online and are produced on-demand, with options to customize the color, style, design, and size of each item purchased. The products we provide also cost less than average high-quality clothing items and last longer as well due to the ethically and sustainably sourced materials used in their production. At Green Stitch we are not only serving our customers and helping to bring their visions to life through our products, but we are also serving our planet and helping to reinforce the importance of ethics and sustainability in the fashion and clothing industries.