Exploring the Dimensions of Loneliness: Insights for Lonely Ghost’s New Design Elements

This thesis explores new design possibilities for the streetwear brand, Lonely Ghost, by delving into the core aspects of loneliness. By defining loneliness and examining its causes, effects, and potential solutions, this study provides a deeper understanding of its impact as a global issue. Loneliness serves as a tool for humans, alerting us to dig deeper, connect more, and self reflect. Additionally, by analyzing the facets of fashion, this research highlights how clothing can serve as a tool to mitigate loneliness and its physical and mental effects. Fashion is a medium for storytelling, self expression, and connection.