Building a Digital Dropshipping Business: How Utilizing the Opportunities of Strategic Social Media Tactics is the Most Important Factor Towards Scaling

This thesis explores how building a personal brand through organic, transparent content on Instagram can lead to the successful growth of a digital dropshipping business. Over a four-month period, I launched and tested three different Instagram accounts, each reflecting a different strategy and level of experience. Through this process, I experimented with content styles, engagement techniques, and branding approaches—learning firsthand what it takes to trigger algorithmic growth, build trust, and drive sales. Along the way, I also explored the importance of mindset, investing in yourself, and staying true to your brand. This thesis reflects not only what I learned about digital marketing, but also what it takes to build something real and scalable on social media today.