Why Do People Choose Fad Diets?

Fad diets are trendy, and come and go. They are a very profitable business to take part in. It is common for people to be against fad diets, yet so many people still try them. The people who try these diets are often vulnerable, trying to lose weight or to improve their health, and lack a foundation in nutrition knowledge. This makes them easy targets for the marketing of fad diets, which target people's fears and give them hope of improving their health. The people selling these diets misuse their credentials and data to provide their diets credibility that they are helpful and can do more than they do. People's cultures can also play into fad diets, especially with many cultures having a pressure to be thin.