Matching Items (17)
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- All Subjects: Sports
- Creators: School of Accountancy
- Creators: Department of Psychology
Description
The sports universe has been around for over a century and yet the at home sports viewing experience has seen little change. Even though our society has seen monumental innovative, technological advances, watching sports at home has not undergone any changes and may soon find itself a thing of the past unless something changes. When the COVID-19 pandemic arose, a problem surfaced of revenue loss and decreasing fan retention leaving teams and leagues stumbling for solutions. RYZE offers a never before seen product that can revolutionize how sports fans watch and engage in sporting events. By taking the lucrative concept of “battle passes” from the video game industry and placing it in the sports industry, RYZE hopes to increase overall fan revenue, retention, and engagement. A clear market size and wide range of potential customers, RYZE looks to help fans stay engaged while also earning prizes. With competition ranging from fantasy sports to virtual reality, RYZE has competitive advantages that give it potential to become a sports fan’s go to product when thinking about their favorite team. RYZE has gone from a propelling question to a bright idea and then to a prototype along with a full pitch deck and hopes to engrain itself in college athletics, MLB, and other professional sports leagues.
ContributorsDiaz, Daniel (Co-author) / Meyer, Sarah (Co-author) / Timmermann, Justin (Co-author) / Byrne, Jared (Thesis director) / Lee, Christopher (Committee member) / Kunowski, Jeffrey (Committee member) / School of Life Sciences (Contributor) / Department of Psychology (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
The return to collegiate football at the forefront of the COVID-19 Pandemic was a highly debated topic. In this paper, I argue that when the SEC is treated as a business entity, the initial decision to return to play can be ethically justified.
ContributorsGuthrie, Taylor (Author) / Klein, Shawn (Thesis director) / Priest, Maura (Committee member) / Woien, Sandra (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor) / Historical, Philosophical & Religious Studies, Sch (Contributor)
Created2021-12
Description
The purpose of this thesis was to identity various sports psychology techniques utilized during the injury recovery process of an NCAA athlete. Using a qualitative approach, past research was analyzed to uncover different features of an athletic injury as well as possible intervention methods. Findings suggested that effective intervention techniques structured around the Self Determination Theory (SDT), more specifically the concept of strengthening the satisfaction of an individual's three basic psychological needs: competence, autonomy and relatedness. Following the collection of past research, a series of interviews were conducted with four practicing sports psychologists. Interview questions focused on determining possible distinctions between acute, chronic and career-ending injuries as well as intervention techniques employed. Utilizing data collected from past research as well as the interviews, an applied brochure was developed for the potential benefit of an injured athlete. The established techniques, if utilized properly, should strengthen the satisfaction of an athlete's psychological needs according to the SDT, which may ultimately foster a positive and successful return-to-sport experience.
ContributorsLieb, Juliann Rose (Author) / Heywood, William (Thesis director) / Hoffner, Kristin (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor)
Created2014-05
Description
The purpose of this thesis was to identity various sports psychology techniques utilized during the injury recovery process of an NCAA athlete. Using a qualitative approach, past research was analyzed to uncover different features of an athletic injury as well as possible intervention methods. Findings suggested that effective intervention techniques structured around the Self Determination Theory (SDT), more specifically the concept of strengthening the satisfaction of an individual's three basic psychological needs: competence, autonomy and relatedness. Following the collection of past research, a series of interviews were conducted with four practicing sports psychologists. Interview questions focused on determining possible distinctions between acute, chronic and career-ending injuries as well as intervention techniques employed. Utilizing data collected from past research as well as the interviews, an applied brochure was developed for the potential benefit of an injured athlete. The established techniques, if utilized properly, should strengthen the satisfaction of an athlete's psychological needs according to the SDT, which may ultimately foster a positive and successful return-to-sport experience.
ContributorsLieb, Juliann Rose (Author) / Heywood, William (Thesis director) / Hoffner, Kristin (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor)
Created2014-05
Description
Sport is a widespread phenomenon across human cultures and history. Unfortunately, positive emotions in sport have been long vaguely characterized as happy or pleasant, or ignored altogether. Recent emotion research has taken a differentiated approach, however, suggesting there are distinct positive emotions with diverse implications for behavior. The present study applied this evolutionarily informed approach in the context of sport to examine which positive emotions are associated with play. It was hypothesized that pride, amusement, and enthusiasm, but not contentment or awe, would increase in Ultimate Frisbee players during a practice scrimmage. Further, it was hypothesized that increases in pride and amusement during practice would be differentially associated with sport outcomes, including performance (scores, assists, and defenses), subjective social connectedness, attributions of success, and attitudes toward the importance of practice. It was found that all positive emotions decreased during practice. It was also found that increases in pride were associated with more scores and greater social connectedness, whereas increases in amusement were associated with more assists. The present study was one of the first to examine change in positive emotions during play and to relate them to specific performance outcomes. Future studies should expand to determine which came first: emotion or performance.
ContributorsKuna, Jacob Anthony (Author) / Shiota, Michelle (Thesis director) / Glenberg, Arthur (Committee member) / Danvers, Alexander (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor)
Created2014-05
Description
A new student organization called the 942 Crew was started in 2012 as an extension of the Student Initiative to increase student attendance and the in game atmosphere at Sun Devil men's basketball games. The new organization is part of Sun Devil Athletics and is full of students of all ages and backgrounds. In being part of Sun Devil Athletics, the 942 Crew has the financial support as well as resources to achieve the goals of increasing student attendance and improving the in game atmosphere for students, fans, and players. I have been a member of the 942 Crew for four of its five years on campus, and have seen and been a part of the changes brought to Sun Devil Athletics because of the organization. Through new marketing techniques that include a peer-to-peer aspect Sun Devil Athletics did not have before, the revolutionary Curtain of Distraction, and the support of the athletic department, the 942 Crew has been able to nearly double the average student attendance from the 2012-2013 season to the 2015-2016 season. With average student attendance growing from 455.06 students a game in 2012-2013 to 881.41 in 2015-2016, a new era of Sun Devil Athletics has begun in which a student organization and administration work together to create a more consistent level of higher student attendance. Aside from men's basketball, the 942 Crew has also changed the student ticketing of football games through the emergence of Camp Fargo and broken student attendance records at both men's and women's sports across the university.
ContributorsFicker, Ryan Michael (Author) / Kashiwagi, Dean (Thesis director) / Kashiwagi, Jacob (Committee member) / School of Accountancy (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
This project, which consists of a review article and an applied creative project, proposes mirror neurons as being a physiological mechanism for motor imagery. The review article highlights similarities between motor imagery research and research on mirror neurons. The research is roughly divided into three types of studies: neuroimaging studies, transcranial magnetic stimulation (TMS) and electromyography (EMG) studies, and electroencephalography (EEG) studies. The review also discusses the associative hypothesis of mirror neuron origin as support for the hypothesis and concludes with an assessment of conflicting research and the limitations of the hypothesis. The applied creative project is an instructional brochure, aimed at anyone who teaches motor skills, such as dance teachers or sports coaches. The brochure takes the academic content of the review and presents it in a visually pleasing, reader-friendly fashion in an effort to educate the intended audience and make the research more accessible. The brochure also prescribes research-based suggestions for how to use motor imagery during teaching sessions and how to get the best benefits from it.
ContributorsNgai, Valerie Christina (Author) / Hoffner, Kristin (Thesis director) / Glenberg, Arthur (Committee member) / Barrett, The Honors College (Contributor) / School of Nutrition and Health Promotion (Contributor) / Department of Psychology (Contributor)
Created2015-05
Description
The U.S. sports market is and has been dominated by professional football, basketball, and baseball leagues. U.S. interest in soccer has exploded as the sport looks to establish its position in this saturated sports market. As a general consensus, Major League Soccer (MLS), the recognized professional soccer league in both the U.S. and Canada, is expecting increased growth following the 2014 FIFA World Cup. My goal is to track that growth from June 2014 and to monitor the league's responses to that growth. How do league executives manage growth? I am curious about the background finances- especially when heated negotiations are expected heading into a new collective bargaining agreement (CBA). The compelling question I am looking to answer is: How will the MLS market respond to growth in a highly saturated U.S. sports market, particularly after the 2014 FIFA World Cup?
ContributorsKagen, Samuel Aaron (Author) / Drake, Philip (Thesis director) / Cassidy, Nancy (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / School of Accountancy (Contributor)
Created2015-05
Description
We were driven by the question: what is happening to the popularity of Major League Baseball? In order to answer this question we compared the league structure of Major League Baseball with that of the National Football League. We were able to speak with five former or current members of the respective leagues in order to gain some insight into how the two leagues operate. The main focus of our research was around the payroll structures of the two leagues as well as their revenue sharing policies. In the end, we discovered that Major League Baseball is becoming highly regionalized. The sport is still growing in popularity in terms of revenue and fan involvement, but it is becoming less popular on a national stage. The league is benefitting greatly from factors like the increasing importance of "TiVo proof programming" and a lack of competition. Each league is very different in its own right. While the NFL promotes a perception of competitive balance, Major League Baseball can be plagued by the negative perception it creates surrounding some of its smaller market teams.
ContributorsHeath, Cameron (Co-author) / Linamen, John (Co-author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / WPC Graduate Programs (Contributor) / Department of Marketing (Contributor) / Department of Finance (Contributor) / Department of Information Systems (Contributor) / School of Accountancy (Contributor)
Created2015-05
Description
The Arizona Fall League is a baseball league affiliated with Major League Baseball to provide further development to seven of each MLB team’s top minor league prospects. The games are played at the same stadiums as spring training in Arizona but historically draw a very low attendance in comparison. The marketing strategies currently used to promote and advertise the Arizona Fall League are not sufficient to meet the goal of increased attendance and increased profits as a result. The league currently markets its core product to the customer, meaning the actual baseball game itself along with the highly talented players, rather than the actual product provided to fans, meaning the social utility they gain from their experiences at an Arizona Fall League game along with the game. The league needs to focus mainly on two target markets: men and women ages 18-25 and families with children under 18. In order to shift the focus to the actual product, the league’s marketing staff should run promotions (alongside their current promotions) in association with local sports bars or restaurants and places that provide entertainment, such as Top Golf. They also should revamp their social media accounts to integrate a more fan-focused base for their posts, making fans feel like they are a greater part of the experience. These improvements would drive up attendance and generate more profits for the Arizona Fall League.
ContributorsMcCann, Matthew Donald (Author) / Eaton, John (Thesis director) / McIntosh, Daniel (Committee member) / Department of Finance (Contributor) / School of Accountancy (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05