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American Indian populations experience high rates of food insecurity and nutrition-related health concerns, often living in communities with limited access to healthy, affordable foods. Participating in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) has the potential to address these challenges. Yet, in Arizona, only 56% of eligible individuals participate in WIC. Lack of

American Indian populations experience high rates of food insecurity and nutrition-related health concerns, often living in communities with limited access to healthy, affordable foods. Participating in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) has the potential to address these challenges. Yet, in Arizona, only 56% of eligible individuals participate in WIC. Lack of social support and perception of stigma can hinder program participation. These barriers are often exacerbated in marginalized groups, such as American Indians, because outreach efforts for national programs seldom target these communities. To address these challenges, Inter Tribal Council of Arizona, Inc (ITCA) WIC developed a series of culturally tailored short videos featuring WIC participants to promote program participation and foster a sense of belonging within the ITCA WIC community. These videos were shared through ITCA WIC’s social media accounts and website starting in April 2024. This brief presents findings from the ASU Food Policy and Environment Research Group’s evaluation of the impact and reach of these videos.
Created2024-11
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Description
American Indian populations face high rates of food insecurity and nutrition-related health conditions, often living in communities with limited access to healthy, affordable foods. Participating in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) can help address these challenges as research shows that WIC participants consume healthier diets and have better health outcomes. However, only

American Indian populations face high rates of food insecurity and nutrition-related health conditions, often living in communities with limited access to healthy, affordable foods. Participating in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) can help address these challenges as research shows that WIC participants consume healthier diets and have better health outcomes. However, only 56% of eligible individuals in Arizona currently participate in WIC. Many households eligible for both WIC and the Supplemental Nutrition Assistance Program (SNAP) only participate in the latter, thereby missing out on the crucial benefits of WIC. This brief summarizes findings from our project evaluating a targeted text message intervention aimed at encouraging SNAP participants eligible for WIC to enroll in the Inter Tribal Council of Arizona, Inc. (ITCA) WIC program. ITCA WIC administers WIC for predominantly (>80%) American Indian clients on Tribal lands and urban areas. The findings from this project provide valuable insights into effective strategies for boosting program participation and could inform future efforts to support similar populations across the country.
Created2024-11
Description
This study piloted two text message-based interventions to improve WIC appointment attendance and food benefit redemption among Inter Tribal Council of Arizona (ITCA) WIC participants. Over five months, participants received enhanced text reminders—two instead of one for appointments and targeted reminders for benefit redemption. Partial redeemers received a single reminder

This study piloted two text message-based interventions to improve WIC appointment attendance and food benefit redemption among Inter Tribal Council of Arizona (ITCA) WIC participants. Over five months, participants received enhanced text reminders—two instead of one for appointments and targeted reminders for benefit redemption. Partial redeemers received a single reminder one week before benefits expired, while non-redeemers received two reminders, one a week before expiration and another two days before if benefits were still unredeemed.
Created2025-01