Matching Items (809)
Description
My thesis examines the connections between mindset and daily habits and their impact on long-term success within the sales industry. The research indicates that sales success depends more on routine management and goal approach and mindset management than on talent or knowledge alone. My sales experience revealed that my performance limitations stemmed from habit inconsistency and restricted mental perspectives rather than skill deficits.
My exploration of this question began when I wondered which particular habits and mental frameworks and routines enable salespeople to maintain high performance levels.
The research is organized into four main sections to address this question. First, I dive into the history of sales as a profession, the rise of the habit book industry, and analyze three of the most influential and widely recommended books targeted toward sales professionals. This section explores the common themes and strategies these books promote, from discipline and time-blocking to identity-shaping and delayed gratification. Second, I provide a deep look into the profession of sales itself—its challenges, the pressures it places on individuals, and why consistent habits matter more in this field than most. Third, I bring in the voices of top-performing sales professionals through in-depth interviews, identifying real-world insights into the habits and beliefs that have actually helped people succeed. I conducted these interviews across a variety of industries and experience levels based on availability bias. Finally, using AI-powered analytics, I performed a thematic analysis to discover key themes and differences among the interviewees. I then cross-analyzed those concepts with the main themes of the three literary works in order to finalize my findings. Throughout this research, I paid special attention to how growth mindsets, mental resilience, and adaptability show up in both literature and real conversations. From goal-setting to daily journaling to personalized morning routines, the habits that appeared most consistently weren’t necessarily flashy—they were repeatable, sustainable, and intentional. This thesis aims to bridge the gap between theory and practice, offering a clearer picture of which mindsets and habits are worth adopting for anyone serious about building a long, successful career in sales.
ContributorsBerman, Joshua (Author) / Eaton, John (Thesis director) / Pierce, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2025-05
Description
GLOW delivers thoughtfully curated wellness and snack boxes designed to support student energy, focus, and overall well-being. Each box features a balanced mix of functional items, including Liquid I.V. with caffeine, premium trail mix, and a daily supplement pack. The premium version also includes Wiff aromatherapy as a calming boost. These selections are carefully chosen to help students reset and recharge throughout the week. Priced at $15, GLOW offers an accessible and budget-friendly solution for students looking to prioritize their health. Sourcing and packaging decisions are made with care, reflecting a strong commitment to sustainability and responsible choices.
ContributorsNelson, Spencer (Author) / Israel, Anoushka (Co-author) / DeMartin, Claire (Co-author) / Greenhill, Dylan (Co-author) / Vanderwey, Lina (Co-author) / Byrne, Jared (Thesis director) / Howell, Travis (Committee member) / Barrett, The Honors College (Contributor) / WPC Graduate Programs (Contributor) / Department of Finance (Contributor) / School of Accountancy (Contributor)
Created2025-05
DescriptionPackaging table-top games in screw-top cans for people to play games on the go.
ContributorsBelknap, Austin (Author) / Kamdar, Mitali (Co-author) / Cagno, Connor (Co-author) / Byrne, Jared (Thesis director) / Akers, Katherine (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2025-05
Description
This thesis investigates the "transparency gap" in corporate sustainability reporting, defined as the disparity between companies' potential and actual investment in, and disclosure of, supply chain sustainability metrics. Through a comprehensive literature review of ESG reports, industry trends, and regulatory landscapes, combined with qualitative interviews with supply chain professionals and a broad employee survey across various industries, this research explores the root causes and manifestations of this gap. The literature review establishes the growing importance of sustainability measurement, examines enabling technologies and reporting frameworks, and highlights the influence of regulations and consumer demand. Qualitative interviews then provide internal perspectives on sustainability tracking and reporting processes, while a larger survey analyzes employee perceptions of both internally and externally facing sustainability initiatives. The findings reveal that companies demonstrate varying levels of commitment and utilize diverse technologies for internal sustainability management, on all levels. However, significant inconsistencies and a lack of comprehensive disclosure, particularly concerning supplier sustainability, persist externally. This research concludes that industry-specific characteristics, varying levels of regulatory pressure, and strategic communication priorities contribute to the observed transparency gap, hindering a comprehensive understanding of true supply chain sustainability performance. Further analysis emphasizes the need for more standardized, verifiable, and comprehensive reporting mechanisms to bridge this gap and lead to greater accountability and informed decision-making among stakeholders.
ContributorsSearle, Jarrod (Author) / Wiedmer, Robert (Thesis director) / Hagen, Bjoern (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2025-05
Description
This thesis explores the U.S. military and its marketing and organizational strategy, demonstrating how the military operates not only as a national defense entity, but also as a well-developed service brand with a successful business model. By analyzing historical shifts in military marketing, from World War I propaganda, to the most recent forms of military marketing, this thesis uncovers how the military strategically develops marketing materials in an effort to shape public perception and foster the patriotism that is so prevalent in the United States. Additionally, exploring the parallels between traditional business practices and those of the United States military, demonstrating how the military builds trust and a brand image similar to a consumer-business enterprise. Ultimately my work restructures the traditional view of the United States Military as a global power and instead as an adaptive, marketing-savvy institution whose success is ultimately dependent on public support and internal alignment.
ContributorsGamboa, Victoria (Author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / College of Health Solutions (Contributor)
Created2025-05
Description
Centsible is a financial literacy initiative aimed at helping young professionals learn about and manage their finances. The Centsible platform includes AI-driven educational and budgeting tools that are designed to centralize resources and provide a user-friendly experience. Gamifying the service by adding streaks and leaderboards for hitting goals promotes user engagement and keeps finance fun!
ContributorsZidel, Parker (Author) / Hostal, Jack (Co-author) / Kokanovich, Lincoln (Co-author) / Narne, Ananth (Co-author) / Woisin, Ian (Co-author) / Byrne, Jared (Thesis director) / Akers, Katherine (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2025-05
Description
San Francisco and Phoenix are two major cities that experienced rapid growth in different development periods, exemplifying differing development patterns because of policy and technology. Today, many cities nationwide are struggling with a housing affordability crisis. This Thesis aims to investigate the future of development and how these cities are working to address the problems.
The Thesis focuses on how different cities affected by the housing crisis adjust development patterns in newly planned development areas. The project compares the old plans in the areas and how they have been adjusted to increase the amount of housing and reflect the future development patterns. The focus is on the barriers to development and the area of the law or code that encourages transportation, community, or density.
ContributorsFifer, Collin (Author) / Parker, James (Thesis director) / Chester, Mikhail Vin (Committee member) / Barrett, The Honors College (Contributor) / WPC Graduate Programs (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2025-05
Description
This is a research paper aiming to answer the questions of how AI has affected reporting practices in the local Phoenix industry, and how will AI continue to affect the industry? This study uses qualitative interviews of eight local journalists in the Arizona market supplemented by academic research about AI and the journalism industry to see how AI has changed newsroom practices, gauge how far AI can go in replacing journalists, and predict how the future of the technology in journalism may look.
ContributorsWickman, Dylan (Author) / Menees, Jodi (Thesis director) / Pucci, Jessica (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / Department of Psychology (Contributor) / Department of Marketing (Contributor)
Created2025-05
Description
This thesis drills down into the more minute differences of regular season and postseason play in the NBA. Specific areas of focus include feature importance testing on statistical pages from the NBA API, analysis on performance discrepancies in the advanced metric EPM, correlation with player progressions in DARKO DPM plots, and overall trends in postseason performance changes for different player archetypes. Through these areas of focus, I look at ways to model performance changes in relation to player profiles and identify statistically significant identifiers within season data samples from 2013/2014 - 2023/2024.
ContributorsJohnson, Casey (Author) / Eaton, John (Thesis director) / Jones, Taylor (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Information Systems (Contributor)
Created2025-05
DescriptionCarryKind is a student-led business venture that sells sustainable, stylish tote bags made from thrifted and recycled materials. Designed with practical features like internal pockets and customized straps, each tote is functional and unique at an affordable price.
ContributorsPerkins, Arianna (Author, Co-author) / Mohrhauser, Madeline (Thesis director) / Gupta, Nupur (Committee member) / Samiley, Seneca (Committee member) / Reyes, Zaira (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Finance (Contributor) / The Sidney Poitier New American Film School (Contributor)
Created2025-05