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- Member of: Theses and Dissertations
Description
With everything that one achieves in life, without passion and dedication, one might find it difficult to reach the optimal result; this of course most definitely applies to my honor thesis. Prior to diving into the actual marketing pitch, I'll briefly provide support for it, by telling you a little bit about myself, why I chose this particular project, and conclude with my outlook for the future and how it pertains to this campaign.
ContributorsCarrarro, Melanie (Author) / Blasko, Vincent (Thesis director) / Giles, Bret (Committee member) / Gralen, Kevin (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor)
Created2012-12
Description
SnackHax is a Founder's Lab venture that specializes in creating customized snack packages tailored to the needs of college students. Our packages include a variety of high-quality snacks designed to boost energy, support cognitive function, and promote overall wellness. With a focus on quality, affordability, and convenience, SnackHax aims to become the go-to source for students seeking nutritious and convenient snack packages. SnackHax is also looking to expand its product offerings to increase customer acquisition as well as expanding into other markets. Our thesis comprised of conducting market research and customer development to determine SnackHax's market fit and target customer. This was done through several tabling sessions on the Polytechnic and Tempe campuses where the team collected valuable data through the form of surveys, detailed observations, and Minimum Viable Products (MVPs). During the second semester, SnackHax finalized the products and began to offer them at the tabling events starting in the middle of February. Additionally, SnackHax made it into the New Venture Challenge course, led by Scott Wald, which helped further solidify the business and gain additional traction in the form of interest from investors. SnackHax finished the semester with 23 sales and a total revenue of $311.78.
ContributorsChacon Cuesta, Miguel (Author) / Bastuba, Ryan (Co-author) / Brannan, Colin (Co-author) / Ricks, Wyatte (Co-author) / Szczesniak, Jonathan (Co-author) / Byrne, Jared (Thesis director) / Giles, Bret (Committee member) / Griffin, Joy (Committee member) / Barrett, The Honors College (Contributor) / Tech Entrepreneurship & Mgmt (Contributor) / Engineering Programs (Contributor)
Created2024-05
Description
SnackHax specializes in creating customized snack packages tailored to the needs of college students. Our packages include a variety of high-quality snacks designed to boost energy, support cognitive function, and promote overall wellness. With a focus on quality, affordability, and convenience, SnackHax aims to become the go-to source for students seeking nutritious and convenient snack packages. SnackHax is also looking to expand its product offerings to increase customer acquisition. SnackHax is dedicated to empowering college students to feel their best and fueling their success in their personal and professional life through a tailored set of affordable, convenient, and nutritious snack packages.
ContributorsChacon Cuesta, Carlos (Author) / Bastuba, Ryan (Co-author) / Brannan, Colin (Co-author) / Chacon Cuesta, Miguel (Co-author) / Ricks, Wyatte (Co-author) / Szczesniak, Jonathan (Co-author) / Byrne, Jared (Thesis director) / Giles, Bret (Committee member) / Griffin, Joy (Committee member) / Barrett, The Honors College (Contributor)
Created2024-05
Description
Braille Retail is a student-led effort to promote awareness and inclusivity for visually
impaired and blind individuals through legible braille designs on fabric. Our mission is to bring
awareness to the visually impaired and blind community and increase braille literacy. We plan to
reach our mission by placing legible braille and its translation on our sweatshirts.
ContributorsPearson, Morgan (Author) / O'Shea, Hannah (Co-author) / Soto, Tatum (Co-author) / Shereck, Kennedy (Co-author) / Byrne, Jared (Thesis director) / Giles, Bret (Committee member) / Thomasson, Anna (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Finance (Contributor) / Department of Supply Chain Management (Contributor)
Created2024-05
Description
Braille Retail is a student-led effort to promote awareness and inclusivity for visually impaired and blind individuals through legible braille designs on fabric. Our mission is to bring awareness to the visually impaired and blind community and increase braille literacy. We plan to reach our mission by placing legible braille and its translation on our sweatshirts. Furthermore, we want to support the visually impaired and blind community by donating 5% of our profits to local blind charities.
ContributorsShereck, Kennedy (Author) / Pearson, Morgan (Co-author) / O'Shea, Hannah (Co-author) / Soto, Tatum (Co-author) / Byrne, Jared (Thesis director) / Giles, Bret (Committee member) / Thomasson, Anna (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Information Systems (Contributor)
Created2024-05
Description
Braille Retail is a student-led effort to promote awareness and inclusivity for visually
impaired and blind individuals through legible braille designs on fabric. Our mission is to bring awareness to the visually impaired and blind community and increase braille literacy. We plan to reach our mission by placing legible braille and its translation on our sweatshirts. Furthermore, we want to support the visually impaired and blind community by donating 5% of our profits to local blind charities.
ContributorsO'Shea, Hannah (Author) / Shereck, Kennedy (Co-author) / Pearson, Morgan (Co-author) / Soto, Tatum (Co-author) / Byrne, Jared (Thesis director) / Giles, Bret (Committee member) / Thomasson, Anna (Committee member) / Barrett, The Honors College (Contributor) / College of Health Solutions (Contributor) / Department of Marketing (Contributor)
Created2024-05
Description
SnackHax specializes in creating customized snack packages tailored to the needs of college students. Our packages include a variety of high-quality snacks designed to boost energy, support cognitive function, and promote overall wellness. With a focus on quality, affordability, and convenience, SnackHax aims to become the go-to source for students seeking nutritious and convenient snack options when they are on-the-go or need an extra boost.
ContributorsBrannan, Colin (Author) / Bastuba, Ryan (Co-author) / Chacon Cuesta, Carlos (Co-author) / Chacon Cuesta, Miguel (Co-author) / Ricks, Wyatte (Co-author) / Szczesniak, Jonathan (Co-author) / Byrne, Jared (Thesis director) / Giles, Bret (Committee member) / Griffin, Joy (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2024-05
Description
SnackHax aims at revolutionizing the way college students fuel their academic and professional
pursuits. By offering thoughtfully crafted snack packages, SnackHax seeks to provide busy students with
the necessary energy and nutrients to navigate the challenges of college life with ease and vitality.
Additionally, SnackHax plans to disrupt the care packaging market by offering personalized snack care
packages for parents to send to their kids in college through a subscription service model. Moreover,
SnackHax is looking into additional markets including the corporate and hospitality sectors.
ContributorsBastuba, Ryan (Author) / Chacon, Miguel (Co-author) / Chacon, Carlos (Co-author) / Ricks, Wyatt (Co-author) / Szczesniak, Jonathan (Co-author) / Brannan, Collin (Co-author) / Byrne, Jared (Thesis director) / Giles, Bret (Committee member) / Barrett, The Honors College (Contributor) / Tech Entrepreneurship & Mgmt (Contributor)
Created2024-05
Description
Braille Retail is a student-led effort to promote awareness and inclusivity for visually impaired and blind individuals through legible braille designs on fabric. Our mission is to bring awareness to the visually impaired and blind community and increase braille literacy. We plan to reach our mission by placing legible braille and its translation on our sweatshirts. Furthermore, we want to support the visually impaired and blind community by donating 5% of our profits to local blind charities.
ContributorsSoto, Tatum (Author) / Shereck, Kennedy (Co-author) / Pearson, Morgan (Co-author) / O'Shea, Hannah (Co-author) / Byrne, Jared (Thesis director) / Giles, Bret (Committee member) / Thomasson, Anna (Committee member) / Barrett, The Honors College (Contributor) / School of Art (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2024-05
Description
Influencer marketing continues to be a tool that companies utilize to add value to their brands. This thesis explores the impact that influencer marketing has within the alcohol industry. This was done by conducting secondary research that highlights the size of the alcohol industry, the rules and regulations that apply to alcohol marketing, the power of social media and consumer behavior, and the effectiveness of influencer marketing. From this research, I compile a set of industry best practices and offer a series of recommendations for smaller brands to take into consideration when using influencer marketing. I believe that my research-based recommendations of partnering with local influencers to create genuine connections with niche audiences, creating branded hashtags for marketing purposes, and capitalizing on current social media market trends allows for niche alcohol brands to implement influencer marketing in a way that best fits the brand and the people it serves.
ContributorsSanyal, Anjali (Author) / Giles, Bret (Thesis director) / Montoya, Detra (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor)
Created2022-05