Matching Items (230)
Description

An exploration of the decline of human empathy and whats aspects are important to include in design in order to see social change.

ContributorsKiesling, Hope Isabel (Author) / Sanft, Alfred (Thesis director) / Heywood, William (Committee member) / Dean, W.P. Carey School of Business (Contributor) / The Design School (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description

This creative project book details a year of research and design projects centering portrayals of asexuality in fiction, culminating in a virtual reality senior exhibition. It addresses how current popular media desexualizes and alienates asexual characters, and details ways that we can start to change this by crafting better media

This creative project book details a year of research and design projects centering portrayals of asexuality in fiction, culminating in a virtual reality senior exhibition. It addresses how current popular media desexualizes and alienates asexual characters, and details ways that we can start to change this by crafting better media role models. Interspersed in this discussion is a reflection on my senior graphic design experience, putting on events in a virtual environment.

ContributorsMacqueen, Laurie Rona (Author) / Sanft, Alfred (Thesis director) / Heywood, William (Committee member) / The Design School (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
Okami was released by CAPCOM for the PS2 in 2006. It received critical acclaim, as seemingly everyone who played the game loved it. This culminated in Okami winning Game of the Year in 2006. It's financial success was an inevitability, until it wasn't. Okami failed to sell nearly as many

Okami was released by CAPCOM for the PS2 in 2006. It received critical acclaim, as seemingly everyone who played the game loved it. This culminated in Okami winning Game of the Year in 2006. It's financial success was an inevitability, until it wasn't. Okami failed to sell nearly as many copies as it had hoped, leaving Guinness World Records to give it the "award" of Least Commercially Successful Winner of a Game of the Year Award. My research goes into how this could have happened. I wanted to look at why Okami failed, including specifically the game's flaws and CAPCOM's marketing. I then devised my own marketing plan for a hypothesized relaunch of Okami.
ContributorsDimond, Jack (Author) / Gray, Nancy (Thesis director) / Marinelli, Donald (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / The Design School (Contributor)
Created2022-05
Description

This project is built around the idea of designing hardware for accessibility. In the modern context, many accessibility solutions are built around software. While this allows for a lot of flexibility in terms of features and content, it is an imperfect approach to design for users of all abilities. In

This project is built around the idea of designing hardware for accessibility. In the modern context, many accessibility solutions are built around software. While this allows for a lot of flexibility in terms of features and content, it is an imperfect approach to design for users of all abilities. In particular, blind and deaf-blind users are poorly accounted for in terms of hardware design. They are a user group that is highly limited by the inadequate features designed for their needs, and this project will demonstrate that users feel frustrated by these imperfect solutions to using a smartphone without sight. Not only will this project present its own accessory to accompany software accessibility features, but this project will also try to push first-party manufacturers to design and create their own hardware solutions. LOUIS is a refreshable braille display that magnetically attaches to a smartphone case. It will give braille users the tools they need to not only operate their phone through hardware, but read and write through braille. It includes a braille display that can read out on-screen information using existing software APIs. It also has Perkins brailler keys for users to compose texts, emails and other messages. It is packaged into a thin and highly-portable package that will allow users to continue to pocket their phones easily.

ContributorsFreeman, Tucker (Author) / Shin, Dosun (Thesis director) / Lord, Charles (Committee member) / Barrett, The Honors College (Contributor) / The Design School (Contributor)
Created2022-05
Description

The impact traditional East Asian design has had on modern-day East Asian design has not been extensively researched. This paper examines the relationship traditional East Asian architectural design has with more modern styles of design in order to determine and compare the extent to which Western-style influences have had an

The impact traditional East Asian design has had on modern-day East Asian design has not been extensively researched. This paper examines the relationship traditional East Asian architectural design has with more modern styles of design in order to determine and compare the extent to which Western-style influences have had an impact in Eastern societies. This research specifically focuses on the country of South Korea and explores various case studies and articles dating from the Joseon dynasty (1392-1910) till present day. By comparing factors related to South Korean culture, the environment, religious philosophies, etc., to architectural trends within the country, we are able to explore the distinct and changing architectural values the society has prioritised over the centuries. This research aims to provide a clearer and more solidified timeline of Korean architectural history which in the past has lacked to address the question revolving around the impact tradition has had on ongoing design trends. I then compare South Korean culture and architecture to other case studies on both East Asian and Western societies in order to determine similarities between past and present architectural styles. The introduction of Western-style architecture in East Asian societies occurred at different critical periods of time and has pushed architectural modernisation to evolve at various speeds and in different directions. By comparing case studies on Japan, China and Korea/South Korea, we are able to explore the various interpretations and the extent to which Western-style design has had influence in this countries. While certain symbolic elements in traditional East Asian architecture have been lost during the modernisation phase of design, there continues to be a link between past and present styles through the emergence of new and improved modern features that have acted as replacements for previous ones. Currently trending in South Korean society is the want to revive and reincorporate traditional architectural features in the city landscape. Perhaps a new vision will emerge where past will become the new modern, and this will encourage an even greater extent of traditional influences on modern architecture in East Asia.

ContributorsFrancis, Naomi (Author) / Oh, Young (Thesis director) / Cho, Sookja (Committee member) / Barrett, The Honors College (Contributor) / The Design School (Contributor)
Created2022-05
Description

This project primarily examines the physical and mental health of K-12 school children and faculty by implementing biophilic and ergonomic design into the learning environment. By understanding the positive impacts that both biophilic and ergonomic designs had on humans throughout various office space and healthcare environments, this lead into the

This project primarily examines the physical and mental health of K-12 school children and faculty by implementing biophilic and ergonomic design into the learning environment. By understanding the positive impacts that both biophilic and ergonomic designs had on humans throughout various office space and healthcare environments, this lead into the question of how these tactics could impact the growth and development of children, as well as the positive impacts they could have on teachers. This research was paired with my fall semester interior design studio (fall of 2021), which is the study of schools and other education spaces in order to strengthen this defense and demonstrate ways schools can incorporate these tactics through the eyes of a design student.

ContributorsFrandrup, Hannah (Author) / Therien, Alex (Thesis director) / Huff, Robert (Committee member) / Bochart, Sonja (Committee member) / Keane, Kirsten (Committee member) / Barrett, The Honors College (Contributor) / The Design School (Contributor)
Created2022-05
DescriptionDesigning an educational tool to encourage children’s creativity through art and design by introducing interactive technology to empower them to address systemic and generational trauma from disparity of resources and opportunities.
ContributorsChrisanty, Gloria (Author) / Shin, Dosun (Thesis director) / Piparsania, Swati (Committee member) / Barrett, The Honors College (Contributor) / The Design School (Contributor) / School of Art (Contributor)
Created2022-05
Description
The goal of this research study is to examine the nature and effects of social media marketing and the role it has played towards driving Gen Z into the luxury fashion industry. In addition, qualitative exploration focused on uncovering the reason behind why this market chooses to purchase luxury products

The goal of this research study is to examine the nature and effects of social media marketing and the role it has played towards driving Gen Z into the luxury fashion industry. In addition, qualitative exploration focused on uncovering the reason behind why this market chooses to purchase luxury products and investigated the relationship between social media influencers, luxury brands, and their consumers. Through 12 qualitative research interviews, five key insights were suggested from the results of the study: people buy luxury to fit in or stand out in social groups, social media marketing portrays a false reality, social media has contributed to the rise of Gen Z consumers in luxury fashion, social media has normalized owning luxury products, and social media has caused lowered self esteem and social pressure amongst Gen Z. These insights can be explained through a triangular framework, making up a marketing ecosystem involving the brand, the social media influencer, and the consumer. These three roles work together to buy and sell goods from one another. If one of the players fails to do their role, the relationships fall apart. Given phones and apps are highly personal items often only used by one individual, understanding and comparing the ads and images one user is exposed to versus another can be very tricky. Recently, the Federal Trade Commission has increased regulations over native advertisements when viewers became unable to decipher ad from reality. Gen Z’s may inadvertently compare themselves to influencers, ultimately causing lowered self esteem when they cannot possess or achieve the lifestyle of these individuals. These insights are important to help understand how to negate the negative effects of social media marketing and propel companies to be more transparent in their marketing initiatives to reduce social pressure and poor mental health amongst Gen Z. Luxury brands could utilize more explicit differentiators on paid advertisements compared to editorial material to make audiences more knowledgeable of the type of content they are viewing. In addition, society should change the way people perceive online content and have more open discussions surrounding the ethics of native advertising and decipection social media posts may cause. The way young users interact and process social media posts is very complex. Investigating this topic is important to prevent the possible underlying repercussions of social media and help marketers best cater toward this market in an open, ethical fashion. This study concludes with managerial applications and directions for further research. Businesses should prepare to face increasing guidelines regarding native advertising. These guidelines may include requirements to have explicit markings on branded content and binding contracts with social media influencers. To work around these restrictions, the future of luxury fashion indicates that direct to consumer strategies are on the rise. Video livestream retail and social commerce are already taking the Chinese market by storm and it's only a matter of time before American brands will be forced to adapt to keep up with changing trends in the marketplace. DTC brands benefit from having a direct channel to the consumer without interpretation or the need for intermediaries. Given this research primarily focuses on the links between the brand to influencer and influencer to consumer, future exploration could focus on the channel between the brand and consumer through direct selling. Going forward, brands may prefer to interact with their customers directly, without the use of an influencer, to help establish a close relationship with their audience through a seamless customer journey.
ContributorsElton, Eila (Author) / Ostrom, Amy (Thesis director) / Gray, Nancy (Committee member) / Bush, Leslie (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / The Design School (Contributor)
Created2022-05
DescriptionDesigning an effective, relaxing, and playful outdoor space on campus for college students to promote and impact positively their physical and mental health.
ContributorsCheng, Abbie (Author) / Shin, Dosun (Thesis director) / Piparsania, Swati (Committee member) / Barrett, The Honors College (Contributor) / The Design School (Contributor)
Created2022-05
Description

Urban heat island effect is caused by the built environment and impervious surfaces in urban areas causing the local air temperature to be significantly higher than that of near-by rural areas. This effect continues to worsen and spread nationwide as urban sprawl increases through land development. As more land gets

Urban heat island effect is caused by the built environment and impervious surfaces in urban areas causing the local air temperature to be significantly higher than that of near-by rural areas. This effect continues to worsen and spread nationwide as urban sprawl increases through land development. As more land gets paved over, more heat energy is produced and radiated into the local atmosphere. In Phoenix, urban heat island effect is expected to be the most prominent when the city has been the fastest growing metro area in the United States in this decade and continues to grow at a rapid pace. As urban heat island effects increase, climate change caused by anthropogenic activities continues to worsen. This causes drought conditions to worsen all across the American Southwest. California was the first state to enact water restrictions in response to the current drought conditions in 2015, with Nevada and Colorado following in 2021 in efforts to preserve water. Sustainable urban water systems management and design have been an emerging research area. One of the most effective systems being the reuse of greywater in irrigation. With this use of greywater for all outdoor water needs, excluding swimming pools, there is the ability to use equal amounts of outdoor water as indoor water. This increases the amount of available water for all landscaping. With increased amounts of available water, plants and vegetation will most often grow fast and larger. Larger and healthier vegetation both increase shade as well as evaporative-transpiration. Both of these can decrease the local air temperature. This research aims to investigate if and how the reuse of greywater for landscape irrigation can ultimately lead to cooler air temperatures, decreasing the urban heat island effect. In Spring 2022, I partnered with a local landscape architecture firm to examine a case study of a pilot greywater reuse system. The pilot was the basis for a larger greywater reuse system integrated into a multifamily apartment complex, currently under construction, in downtown Phoenix.

ContributorsSinger, Emily (Author) / Cheng, Chingwen (Thesis director) / Cosseo, Paul (Committee member) / Barrett, The Honors College (Contributor) / The Design School (Contributor) / School of Sustainability (Contributor)
Created2022-05