Matching Items (32)
DescriptionA pitch deck for investors for the expansion of a creative agency with an accompanying sample business proposal for a potential client.
ContributorsDartu, Teo (Author) / Dietrich, John (Thesis director) / LaRosa, Julia (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2024-05
Description
Throughout recent decades, China has become known as a powerful economic giant. In order for the rest of the world to understand their quick transition into an economic powerhouse, it’s vital to acknowledge China’s century old political aims. Their rapid growth and success stems from past values intersecting with the modern economy. As a result, China cannot be effectively analyzed until their rich history is examined. Their economic success can be labeled neither “good” nor “bad” for the rest of the world, but there is no doubt that it will bring change. This thesis outlines the research methods, findings, and predictions surrounding China’s current success and how this will shape the global economy in coming years.
ContributorsKantola, Chloe (Author) / Myers, Christopher (Thesis director) / LaRosa, Julia (Committee member) / Barrett, The Honors College (Contributor) / Department of Management and Entrepreneurship (Contributor) / School of International Letters and Cultures (Contributor)
Created2024-05
Description
The Lovely Co. is a comprehensive business plan that is an all inclusive service for newly engaged couples. This company has been created to fill a void in the wedding planning industry of a one-stop-shop. The goal of The Lovely Co. is to take away the stress that comes along with planning a wedding/events. This project has all aspects of a start up business including: website, social media platforms, business cards, pamphlets, budget, and employee's. We hope you have a "Lovely" time learning more about The Lovely Co.
ContributorsDeMayo, Sydney (Author) / Bonfiglio, Thomas (Thesis director) / LaRosa, Julia (Committee member) / Barrett, The Honors College (Contributor) / School of Art (Contributor) / Department of Marketing (Contributor) / School of Community Resources and Development (Contributor)
Created2023-05
Description
Germany, a Western-European country famous for its beer, pretzels, and beautiful castles, is rated among the top countries in the world for quality public education and health care with a population of around 82,927,922 (U.S. News, 2019). While Germany is typically seen as a very progressive country, where do they stand when it comes to women in the business world? German women have the same rights as men, but do they have the same opportunities? My research aimed to find out whether traditional gender roles in Germany still impact businesswomen to this day. As an American woman, who one day hopes to work in sales in the private sector, I was curious as to what it would be like if I were to live in Germany. This was especially interesting to me as a Business Management and German student who also was an exchange student in Germany during high school. Throughout my research I gathered a plethora of information about traditional German gender roles, the current situation for German business women, and what the hope for the future is. (abstract)
ContributorsCampton, Sydney (Author) / LaRosa, Julia (Thesis director) / Reves, Christiane (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Department of Management and Entrepreneurship (Contributor) / Watts College of Public Service & Community Solut (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
This paper examines various dimensions of firms to find any potential significant differences regarding leader gender. Multiple firms were paired together within the same industry, each with a female leader and the other with a male leader. Social Role Theory was applied along with other stereotypes that set expectations or assumptions for certain leader behaviors based on gender. Firm growth was assessed with a focus on net assets, gross profit, and net income. Employee satisfaction and retention were analyzed in their own dimensions as well. There was no statistically significant differences, however, the data subjectively suggested there was a difference in leaders and their success.
ContributorsHaun, Angelica (Author) / Shropshire, Christine (Thesis director) / LaRosa, Julia (Committee member) / Barrett, The Honors College (Contributor) / Dean, The College of Liberal Arts and Sciences (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2024-05
DescriptionThe Creation of All Things Luxe Events
ContributorsCruz-Ortega, Ella (Author) / Oldfield, Michelle (Thesis director) / LaRosa, Julia (Committee member) / Barrett, The Honors College (Contributor) / School of Criminology and Criminal Justice (Contributor)
Created2024-12
DescriptionThis study was designed to evaluate the 2019 novel coronavirus (COVID-19) impact and its profound effect on the American oil industry.
ContributorsEberlein, Nikolas Carl (Co-author) / Chow, Brandon (Co-author) / LaRosa, Julia (Thesis director) / Fleischner, Robert (Committee member) / Chemical Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2020-12
DescriptionThis study was designed to evaluate the 2019 novel coronavirus (COVID-19) impact and its profound effect on the American oil industry.
ContributorsChow, Brandon Michael (Co-author) / Eberlein, Nikolas (Co-author) / LaRosa, Julia (Thesis director) / Fleischner, Rob (Committee member) / Dean, W.P. Carey School of Business (Contributor) / School of Life Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2020-12
Description
https://rlauren158.wixsite.com/thesis
The objective of this project was to combine my passion for creativity, branding and graphic design into a project that would be personally challenging for me, as well as something that would deliver a result. In considering all these things, I decided to “rebrand the brands we know & love” by picking 5 companies to recreate their logos and redesign the packaging and artwork for one product from each company.
The objective of this project was to combine my passion for creativity, branding and graphic design into a project that would be personally challenging for me, as well as something that would deliver a result. In considering all these things, I decided to “rebrand the brands we know & love” by picking 5 companies to recreate their logos and redesign the packaging and artwork for one product from each company.
ContributorsRupp, Lauren (Author) / LaRosa, Julia (Thesis director) / Dietrich, John (Thesis director) / Palmer, James (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
702,000 and counting. That is the estimated figure of deaths related to drug overdoses from 1997-2017 reported by the CDC. Almost 70% of those deaths can be attributed to prescribed or illicit opioids. Many have been quick to place blame and unsurprisingly no one seems to be coming forward to take responsibility. What was the cause of this crisis? A current lawsuit against Purdue Pharma alleges that they are responsible for not only starting but continuing the crisis. (Strickler 2019) One of the initial indications of how the crisis started was due to unprofessional and deceptive sales tactics. Along with this, there have been many unethical practices involving advertising of various pharmaceutical products to exacerbate the issue. These practices range from general advertising to holding conferences with Doctors. Considering how many different parties are involved with the production, sale, prescription, and use of these products I find it difficult to place blame on one party. I wanted to specifically research how sales representatives build trust and relationships with their clients within this industry and how the crisis itself has impacted these relationships. The majority of my research consists of the foundation of relationships, different types of relationships, and how to build and maintain productive relationships. Relationships can be difficult, especially in a professional sales environment because each party typically has their own interests throughout each interaction. By understanding how professional relationships can be built we can aim to avoid a crisis like this in the future, and ultimately save lives because of it.
ContributorsGriffith, Jacob Marcus (Author) / LaRosa, Julia (Thesis director) / Hass, Mark (Committee member) / Department of Management and Entrepreneurship (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05