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Description
The influence of TV shows on career interest is a topic that has little been studied. This experiment tested the hypothesis that exposure to a TV genre increases career interests in related fields. Participants (N = 272) were randomly assigned to one of three conditions that manipulated their exposure to a TV genre. In one condition, participants (N = 96) watched a video clip of CSI: Miami, which was selected to represent TV genres related to careers in forensic science. In a second condition, participants (N = 93) watched a video clip of Suits, which was selected to represent TV genres related to careers in corporate law. In a third, control condition, participants (N = 83) did not watch a video. Participants in the CSI and Suits conditions reported their career interests before and after watching the video clip. Because participants in the control did not watch a video clip, they only reported their career interests once. The results found partial evidence that TV shows influence career interests. Methodological and conceptual explanations for the nonsignificant effects are discussed.
ContributorsSimonson, Colin (Author) / Madon, Stephanie (Thesis director) / Ranadive, Anjali (Committee member) / Barrett, The Honors College (Contributor) / School of Interdisciplinary Forensics (Contributor)
Created2025-05